One-Month Training Programme on Marketing, HR, and Finance - Deparment of Commerce & Business Administration

December 5, 2024

Report on One-Month Training Programme on Marketing, HR, and Finance

Department Programme - Commerce & Business Administration
Organized for: Students of Besant Women’s College
Duration: One Month


Date: 5/2/2024 to 5/3/2024


Location: Sierra Learning Academy

Introduction:

A comprehensive one-month training programme was conducted for the students of Besant Women's College, focusing on three core areas of business: Marketing, Human Resources (HR), and Finance. The programme aimed to enhance students' practical skills and theoretical knowledge, making them industry-ready for diverse career opportunities in these fields.

The training was designed to bridge the gap between academic learning and real-world business practices, offering students insights into key concepts, current trends, and practical applications. The programme included a mix of lectures, hands-on workshops, case studies, and industry interaction, facilitated by expert trainers and professionals from each domain.

Training Modules:

  1. Marketing:
  • Overview: The marketing module introduced students to the basics of marketing principles, strategies, and digital marketing trends.
  • Topics Covered:
    • Marketing Fundamentals (4Ps: Product, Price, Place, Promotion)
    • Consumer Behavior Analysis
    • Digital Marketing Strategies (Social Media, SEO, Content Marketing)
    • Brand Management and Positioning
    • Market Research Techniques
  • Outcome: Students gained practical insights into marketing strategies and tools, equipping them with skills to understand consumer behavior and design effective marketing campaigns.
  1. Human Resources (HR):
  • Overview: This module focused on key HR functions such as recruitment, employee development, and performance management.
  • Topics Covered:
    • HR Planning and Recruitment Process
    • Employee Engagement and Retention
    • Compensation and Benefits Management
    • Performance Appraisal Techniques
    • Legal and Ethical Aspects of HR
  • Outcome: Students learned essential HR management practices, including how to handle recruitment processes, manage employee relations, and ensure effective workforce management.
  1. Finance:
  • Overview: The finance module provided students with a foundational understanding of financial management, budgeting, and accounting.
  • Topics Covered:
    • Basics of Financial Accounting and Statements (Balance Sheet, Income Statement)
    • Budgeting and Forecasting
    • Financial Planning and Analysis
    • Investment Strategies and Risk Management
    • Corporate Finance
  • Outcome: Students acquired critical financial skills, enabling them to analyze financial statements, prepare budgets, and make informed financial decisions.

Training Methodology:

The programme followed a blend of interactive lectures, case studies, group discussions, and hands-on workshops. Industry experts and professionals in marketing, HR, and finance were invited as guest speakers to provide real-world insights and practical experiences. This approach ensured that students gained a deep understanding of theoretical concepts and their applications in the workplace.

Key Features:

  • Guest Lectures and Workshops: Experts in the fields of marketing, HR, and finance delivered sessions on contemporary trends and best practices.
  • Hands-On Activities: Workshops and practical exercises were organized to apply theoretical knowledge, including mock interviews, market research, budgeting exercises, and digital marketing campaigns.
  • Assessments: Periodic quizzes, group assignments, and individual presentations were conducted to assess student learning and progress.
  • Industry Exposure: Students participated in interactive sessions with industry professionals and received insights into career opportunities in these fields.

Outcomes and Benefits:

  1. Enhanced Skill Set: Students developed critical skills in marketing, HR, and finance, giving them a competitive edge in the job market.
  2. Industry-Relevant Knowledge: The exposure to current industry trends and best practices prepared students to effectively contribute in their future roles.
  3. Improved Employability: The practical knowledge gained through hands-on sessions and workshops significantly increased students' confidence and employability in the corporate sector.
  4. Networking Opportunities: The programme allowed students to interact with professionals and experts, opening doors for potential internships and job placements.

Feedback from Participants:

The students of Besant Women's College expressed high satisfaction with the training programme. They appreciated the interactive sessions and the opportunity to learn from experienced professionals. Many students noted that the programme helped them clarify their career goals and provided valuable insights into their chosen fields of interest.