Internship and MoU - Dept. of Commerce and Business Administration

Report on Internship and MoU

Department: Commerce & Business Admimistration

Date: December 13, 2023

The Department of Commerce and Business Administration organized an Orientation Program for Project Internship took place on December 13, 2023, at the AV room, commencing at 2:30 p.m which covered a wide array of marketing strategies, spanning both traditional and digital mediums. The program was coordinated by Mrs. Vidya Bhat and Ms.Ashwini from the Department.

Topics discussed included: Traditional Marketing: Newspapers, banners, radio, and events/fests .Digital Marketing: Blogs, SEO, social media platforms, and online advertising.

Duration: A comprehensive one-month training program.

Time Commitment: Students were expected to dedicate seven hours daily with mandatory attendance.

Curriculum Alignment: Job descriptions and internship reports were designed to align closely with the curriculum, ensuring a synchronized learning experience.

Multi-Disciplinary Approach: While the program's focal point was marketing, it also touched upon other essential fields such as finance and budgeting, HR…

Sapling Properties primarily focuses on real estate ventures, CRR Learning Academy specializes in academic pursuits, Spotlight Academy thrives in creative arts, and Fine Feathers stands out in the dental shop domain—all forming a part of Sapling Multiventures Pvt. Ltd, collaborating with 10 other companies.

Audience: The target audience comprised final-year B.Com and BBA students, along with esteemed faculty members including Dean and HOD Syed Kahdar, Jayashree, Nayana, Latha, Reshma, and Deekshitha. Key Resource Persons: The session was enriched by the presence of distinguished resource persons: Vinol Savio Dcosta Designation: Director of Sapling Multiventures Pvt. Ltd Ashok Kumar Designation: Director Mohammed Safwan

Designation: Chief Marketing Officer (CMO) Hawwa Designation: Marketing Executive Viola Rodriguos

Objectives:

ü To provide final year students with a comprehensive understanding of the structure, expectations, and deliverables of their upcoming project internships across diverse industry domains.

ü To equip students with practical skills and knowledge

ü To ensure alignment between the internship experience and the academic curriculum.

ü To expose students to various industry practices, trends, and real-world scenarios, fostering a deeper understanding of professional environments and challenges.

ü To prepare students for the job market by enhancing their professional competencies,

Outcomes

ü Students will gain a comprehensive understanding of industry-specific concepts, tools, and methodologies pertinent to their respective fields of internship.

ü Application of theoretical knowledge into practical scenarios, acquiring hands-on experience in market research, strategic planning, budgeting, and other essential business skills.

ü Development of professional skills, including effective communication, teamwork, adaptability, and problem-solving, enhancing students' preparedness for future career prospects.

ü Opportunities for students to network and establish professional connections within their chosen industry domains, potentially opening doors for future career opportunities.

The culmination of the Orientation Program on Project Internship for final year students marked an enriching and informative session designed to prepare them for their upcoming internships. The event successfully achieved its objectives by signing an MoU by both the parties

Throughout the program, students were engaged in dynamic discussions, interactive sessions, and informative presentations by esteemed resource persons and faculty members. The diverse expertise shared by the resource persons—ranging from marketing strategies to industry practices—contributed significantly to enhancing students' understanding and preparedness.

The Q&A session played a pivotal role in clarifying doubts, addressing concerns, and fostering deeper insights into the internship structure and expectations. Students actively participated, posing relevant questions and receiving valuable guidance, thereby enriching their comprehension of the internship journey ahead.

The event's success was further amplified by the active involvement and support of the faculty members, whose presence underscored the institution's commitment to providing holistic and practical learning experiences to its students.

In conclusion, the Orientation Program not only equipped students with essential knowledge and skills but also fostered an environment conducive to curiosity, learning, and professional development. It sets the stage for an impactful and rewarding internship experience, allowing students to embark on their journey with confidence and readiness to excel in their chosen fields.